Dr Andreas Offerman, Member of the Board, Sales Marketing & Aftersales, Bentley Motors, officially opened the new state-of-the-art 18-car Bentley Johannesburg showroom on 18th November 2017.
This newly renovated facility underscores Bentley South Africa;’s continued commitment to deliver the most luxurious experience to its valued customers. Guests at the opening event were also amongst the first to see the eagerly anticipated all-new Bentley Continental GT as it made its national debut in South Africa.
Bentley’s new showroom is focused on “Luxury Performance”, Bentley’s brand essence and a unique claim in the luxury automotive sector. This, together with the three key brand pillars – Power, Individual & Exquisite – a new design language has been born.
The primary design objective of the new facility was to bring the Bentley brand to life beyond the products on display. The light-toned tiled floor provides a high-quality finish to the Bentley dealership, which is neutral, allowing cars to remain luxurious, and the main focus.
Signature elements are used to create an authentic Bentley brand experience – creating a destination, a place to be. The Home of Bentley.
Highlighting its commitment to providing a one-stop motoring solution, Bentley Johannesburg incorporates a spacious Service Centre, well equipped with the latest equipment used by Bentley’s master technicians to accommodate all maintenance requirements for the ever-increasing Bentley vehicle parc in the country.
In addition, Bentley Approved Tyre programme offers expert tyre fitment, wheel balancing and alignment as well as free nitrogen fill. All the latest special tools, repair techniques and expert technicians bring together an array of Bentley customer benefits under one roof.
Bentley South Africa Group Chief Executive Officer, Tony Venter, said “The opening of Bentley Johannesburg is a significant milestone for Bentley in South Africa. We will continue to open new facilities to service the needs and exceed the expectations of our growing customer network. Every detail echoes the essence of the Bentley Brand. The well-defined, unique appearance of the showroom supports the positive positioning of Bentley.”
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