Flooring has become more than just a backdrop for the design of one’s home, it has become an accessory, it is about style, creativity and innovation, a tool for self-expression.

A reputation for innovation and keeping abreast with the latest trends in design, décor and architecture ensures that Belgotex remain relevant by manufacturing products that feed the market demand.

Belgotex is the proud flooring sponsor of the fourth season of South Africa’s favourite interior design reality TV competition, Win a Home. The company is sponsoring a world of choice in flooring solutions to suit the design of the winning home. The extensive flooring ranges incorporate products that can be applied both indoors and outdoors, and the versatility of the products inspires originality and innovative thinking that takes “thinking outside the box” to another level.

Belgotex recently introduced the Lifestyle Collection, an impressive collection of residential products, featuring 9 Stainproof Miracle Fibre carpet ranges and 2 vinyl ranges, in a variety of contemporary texture and colour options. A natural choice for quality, affordable flooring, the Lifestyle Collection is designed to suit any taste. The Lifestyle Collection is inspired by the tones and textures of the five elements of life – Earth, Air, Fire, Water and Spirit. Discover your element by taking the lifestyle quiz at www.inyourelement.co.za or experience the collection at the Belgotex showroom in Cape Town and Johannesburg.

Hosted by SABC 3’s Afternoon Express, this year Win a Home competition has introduced Design Duos – six interior designer contestants who will be competing in pairs for the title of the country’s best emerging interior designers.

Afternoon Express viewers will not only stand a chance of winning bi-weekly prizes, but one lucky viewer will walk away with the Grand Prize of a three-bedroom, two-bathroom cluster home – as decorated by one of the contestant Design Duos – in the incredible Eye of Africa Golf and Residential Estate valued at R3 million.

Belgotex Floors is the leading soft-flooring manufacturer in Africa. Built on a pioneering spirit and an appetite for excellence, the 34-year-old company is a member of the multinational Belgotex International Group, with 7 companies across 4 continents.

Contact: Head Office: (033) 897-7500 | Johannesburg: (011) 380-9300 (JHB) | Cape Town: (201) 763-6900 | visit www.belgotexfloors.co.za