Euro Nouveau is a showroom concept that sees the designs of some of the foremost European lighting manufacturers exhibited in a luxurious space at the Eurolux Head Office in Cape Town. It showcases the work of 12 to 14 lighting designers, ranging from classics by Fontana Arte to the quirky pieces of modern Italian brand Slamp. The showroom creates a stage for each brand’s work, showcasing its functionality and style, while seamlessly complementing the other pieces in the space.
From the styles of the 1930s and ‘40s to ultra-modern architectural designs, the curated selection ranges from the Bohemian Crystal Chandeliers of Iris Cristal to the natural inspired designs of Manooi and the minimalist work of Inarchi – all working collectively to form an original presentation.
Eurolux found a South African brand representative and strategic creative partner in Carrol Boyes, the renowned local designer whose lifestyle designs have been coveted globally for more than 25 years. Ms Boyes and her team have turned some of her most iconic pieces into a range of floor, table, wall sconces and pendant lights.
Eurolux has selected distribution partners for the Euro Nouveau products across South Africa, Namibia, Botswana and Zimbabwe; each will have their own showroom with bespoke pieces from the new range.