habitat magazine - Advertising

Justifying your adspend is perhaps one of the most difficult of financial exercises. It was Henry Ford who said: '50% of my advertising is wasted, but I don't know which 50%'.

The culture of house/home and the improvement of these - very likely the most important purchase(s) of any person's life - is a burgeoning and escalating fascination on a global basis. The era of the TV chef is here to stay and everyday cooking programmes encourage us to entertain at home, where kitchen design is creating working spaces which are an integral part of living/dining areas. Manufacturers across the board are in sync in further creating aesthetic concepts which fit in with 'the total look.'

South Africa, with a multi-cultural society which has emerged tentatively from the chrysalis of the dark apartheid years into the shining light of democracy, is a unique country in countless ways. Sure, there is still much to do in bringing the majority of its population to a level of residential modernity enjoyed by counterparts in the US and Europe, but the seeds are there. And they are growing.

Advertising Rate Card (Effective 1 January 2010) - Downloadable PDF.

For online advertising information please contact Carla Nunes.

Rates per insertion	Excl. VAT	Incl. VAT
Double page spread - Full Colour Full Page - Full Colour Half Page - Full Colour (Vertical or Horizontal) Full Page - Black & White Half Page - Black & White (Vertical or Horizontal) One Third Page - Full Colour One Third Page - Black & White Advertorial - per page	R 47 105.26 R 23 552.63 R 16 403.51 R 19 210.53 R 12 807.02 R 12 017.54 R 8 245.61 R 17 719.30	R 53 700.00 R 26 850.00 R 18 700.00 R 21 900.00 R 14 600.00 R 13 700.00 R 9 400.00 R 20 200.00
Cover Positions - (All Covers are in Full Colour)
Outside Back Cover Inside Front Cover Inside Back Cover Makeup of Advertorial per page	R 25 175.44 R 24 385.97 R 24 385.97 R 2 192.98	R 28 700.00 R 27 800.00 R 27 800.00 R 2 500.00
Special positions Add additional 10% to basic space rate and subject to availability.
Additional Colour
Process Red, Yellow or Blue (per colour) 5th Colours (ie: Spot or Metallic)	R 2 855.26 Prices on request	R 3 255.00
Loose insertions Price and details on request
Circulation Current advertising rates are based on a mid-2008 audited circulation of 19 854 (print order is 23 000) and a readership of 5.4 per copy (i.e. in excess of 100 000 readers) as at November 2008. The geographical distribution of Habitat closely reflects the presence of the LSM-10 plus sector in the major centres.
Publication Dates Every eight weeks (six per annum), early January / March / May / July / September / November.
Mechanical Details process: computer to plate paper: 115gsm Eco Gloss page size: Habitat is a perfect A4 with page format as detailed overleaf material: see overleaf queries: Production & Art Director - Farrah McLean: production@habitat-mag.com telephone: +27 11 788 4608 / 62 / 85, telefax: +27 11 788 9909
Advertising Enquiries JOHANNESBURG Amanda Graham (Deputy Managing Editor) telephone: +27 11 788 4608 / 62 / 85, telefax: +27 11 788 9909 CAPE TOWN Linda Ransome (Advertising Manager) telephone & telefax: +27 21 438 6161, cell: +27 82 412 3048 WEBSITE www.habitatmag.co.za
Production Office Index Publications cc - 77 Eighth Avenue, Parktown North, Johannesburg, 2193 P.O. Box 52789, Saxonwold 2132 telephone: +27 11 788 4608 / 62 / 85 telefax: +27 11 788 9909 the inclusive rates reflected are subject to VAT remaining at 14% during 2010