Birkenstock, established in 1774 in Germany, is a world-renowned brand that has taken the world by storm with its groundbreaking footwear. Much like the iconic global brand Luke Dale Roberts, founder and creative genius behind The Test Kitchen restaurant, has stood the test of time and thus completed the beauty of a partnership between two strong likeminded brands.
What makes Birkenstock stand out from the crowd is its innovative footbed, an anatomically shaped insole that has special support characteristics. The construction, which has been thought out to the smallest detail, makes it feel like you’re standing in sand when wearing the shoes. Your feet feel comfortable for hours on end while relieving pressure from walking.
The exceptionally sophisticated version of the Boston clog, a classic Birkenstock model is now the shoe of choice for renowned chef, Luke Dale Roberts and his team. “You spend a lot of hours on your feet when you work in the kitchen and you need to have a shoe that breathes and offers you proper support,” explains Roberts. What is also great about the clog is its adjustable strap and the fact that it comes in two different sizes, notably regular fit and narrow foot fit.
Having recently been awarded 44th in the World and 1st in Africa at the World’s 50 Best Restaurant Awards, team spirit at The Test Kitchen is high and having Birkenstock Boston Clogs to keep them cool and steady in the kitchen is a must-have. “I love them! I think it’s brilliant. I particularly like the sole and everyone looks super smart – like soldiers in a kitchen,” says Roberts.
Both Birkenstock and Luke Dale Roberts are different, yet both brands embody progress and quality. With their constant drive to innovate and move forward, this partnership is a true testament to how having creative freedom and passion can make you a pioneer in your industry and in the world.
The Boston Clog retails at R 1 999 in all Birkenstock stores and outlets, as well as online at www.bashafrica.com.
For more information on Birkenstock, visit www.bashafrica.com or follow their journey on Instagram | @birkenstockza and Facebook | @BirkenstockSouthAfrica