Julia Day, interior designer and founder of Generation, returns to Design Joburg featuring Rooms on View with a CoLab stand: For ‘In-Residence’ the designer is creating a lounge that cocoons visitors, a space so convincing one would never imagine it was temporary. Characteristic of Day’s approach to her residential projects, she insists on two things: authenticity and a dream team comprised of the industry’s foremost artisans in the fields of steel, shop fitting and lighting, respectively: Sven Magnussen of Pazz Design, Riaz Aziz of T & R Design and Marc Machtelinckx of ELDC. ‘We are all about the client experience and we’re working with this team because they understand that,’ says the designer.

Associated with a trail of sophisticated architectural interiors, using pieces marked for their quiet luxury, Day admits that the success of her projects is in equal parts due to the skill of her contemporaries and her own sense for elevated design.

Her lounge includes a full steel envelope, rarely seen in stand building, and Manhattan loft style screens. Beneath a floated ceiling, decorative task lighting illuminates fixtures. Custom dark oak bookshelves frame the stand’s pièce de résistance: an organically formed fireplace. Slick furniture pieces from iconic De Padova designers, Vico Magistretti and Kensaku Oshiro, uphold all that Day stands for: understatement, craftsmanship and fine detailing.

visit: www.generationdesign.co.za

 

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