As South Africans settle into Winter, leading homeware retail store @home brings all the essentials of comfort and cosiness with its recently launched 2018 Autumn/Winter Collection. This year, the range is underpinned by the key theme of ‘Cosy Comforts’ and is inspired by South Africans’ ability to bring their own unique sense of warmth into any Winter.
“All our ranges are very considered and considerate of people’s personal style preferences – it truly is about sourcing and offering products that can create spaces that make people feel ‘at home’ in their own homes,” says Mélanie Bekker, Marketing Manager of @home.
“Autumn/Winter 2018 is no different. The range is on-trend with global looks, but we’ve primarily taken our cue from South Africans’ sense of flair in how they celebrate their cosy comforts, while the range offers opportunity to bespoke the season’s trends into very personalised tastes and styles.”
To complement the Autumn/Winter 2018 Collection, this year also sees the introduction of @home’s Imagine More Furniture Guide. The magazine-styled glossy furniture catalogue is not only aimed at showcasing the latest @home collections but also at inspiring and assisting readers of the guide on how to style, decorate and furnish their homes.
“We are fascinated by who our customers are and how they live. This past year we noticed a particularly strong trend from shoppers asking us to show them curated spaces, and requesting practical guidance from us on how to put different looks together,” says Chris Swart, Head of @home. “The result is our Imagine More Furniture Guide which is all about showing our customers how they can curate their home so it becomes a true reflection of them – so they can imagine more and create spaces where they feel comfortable, inspired and relaxed.”
The beautifully styled photography and advisory-like content offers readers a practical how-to guide of creating curated looks in three key directions: Contemporary Classic, Contemporary Luxe and Contemporary Mix. There is also a strong focus on Small Spaces and Colour Trends.
Says Karen Brumfield, @home Head of Buying: “A curated home is all about one that has been thoughtfully put together. It goes well beyond having a perfectly decorated home with all the latest trend pieces. Curating is more about pulling spaces together in a very intentional way – like the way art gallery curators, for example, will draw elements together to create an experience for people moving through an exhibition. Our Inspire More Furniture Guide aims to educate and inspire customers on how to follow the same principles of curatorship for their homes, while infusing their living spaces with their own personality and style.”
The @home team has made the option of shopping the different looks an effortless process. QR codes are included throughout the Inspire More Furniture Guide to shop each look directly (any QR scanner app can be downloaded to mobile devices to make use of this offering).
There is the option to shop online or via mobile phones by browsing categories or searching for individual products at www.home.co.za. Door-to-door deliveries also include a professional team to assist with assembling items.
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