Rimadesio, the leading Italian brand in design furniture, has chosen the city of London to inaugurate its first flagship store in the United Kingdom: a space of about 300 square metres conceived to engage architects, interior designers and international clients.
Located in a contemporary building at 83-85 Wigmore Street – in the heart of the West End – the new mono-brand has been designed by Giuseppe Bavuso, who headed a complete renovation process and energy efficiency intervention over a 15-month period.
The space is developed on two levels connected by a LED-lightened overhanging staircase: the colour scheme of the rooms plays on the warm tones of walnut, bronzed metals and grey Vicenza stone, that covers the floor and all the perimeter walls. The project stands out for accurate materials research and an architectural vision of the interiors.
On the outside, two large windows look out the street revealing the best of the Rimadesio offer, which includes iconic proposals and the latest novelties, such as the Modulor wall panelling system. The unique display concept aims at highlighting the quality, excellence and typological variety of the collection.
“The London opening represents a fundamental step in the consolidation strategy of our network” – Davide Malberti CEO comments. “It is the second flagship store managed directly by the company after the one opened in Milan”.
Gathering all the distinctive components of the brand, the space is designed to offer an accurate consultancy and project service in the residential, contract and hospitality field. It is also a workplace available to all Rimadesio dealers: a meeting point for events, training sessions and corporate awareness.
In the United Kingdom, after the London flagship store, a new mono-brand showroom will be inaugurated in Oxford during 2020.
London Rimadesio flagship store
83-85 Wigmore Street
Ph. +44 020 74862193
Rimadesio is available exclusively in SA from domum.co.za