TAG Heuer has reopened in Johannesburg’s Sandton City Mall. After being under construction for a month with a complete redesign, including a move to a different location within the mall, the state-of-the-art boutique is ready to welcome clients again.
Under the direction of the TAG Heuer architecture department, they have created an African flagship: one of the largest in the world. With soft tones of grey, accented by the recognisable TAG Heuer red, the boutique exudes an air of lightness and contemporary luxury. The lounge, a new addition to the boutique located towards the rear, invites clients to relax with a whisky or coffee. A collection of watch-inspired artwork is on display, giving the boutique an informative, sophisticated ambiance. Audio visual screens stream video clips that showcase the latest collection from TAG Heuer, and hexagonal light features create visual focal points.
The boutique in the Victoria and Alfred Mall Cape Town has also undergone a complete redesign. With the original space being completely gutted, it now showcases a luxurious showroom interior.
In addition to the complete watch collection for men and women, TAG Heuer’s latest Formula 1 Ladies Diamonds, and the exclusive Monaco Bamford collection, are available in